Brands

   
our brands in Australia and New Zealand


Convenient and great-tasting Mexican and Italian meals
have been easy to make in Australian and New Zealand homes since the 1980s, thanks
to General Mills.



Our brands also make baked products at home a snap.


General Mills is committed to providing the best from start to finish in terms of
quality products, customer service, technical support and training.


Betty Crocker

Betty Crocker is a solid player in the baking mix category, offering a broad
line of homemade-style baking mixes and frostings.



Croissant King

Marketing to the bakery and foodservice industries, this brand offers frozen dough
products in Australia, Southeast Asia and the Pacific Islands.



Frescarini

Frescarini is the market-leading brand of fresh pasta, sauces and pesto in
New Zealand. Our continuous innovation and strong brand support provides premium
quality pasta to consumers.




Latina



This is Australia's No. 1 brand of fresh pasta and sauces. Latina products
include fresh-filled and plain pastas, as well as convenient and delicious tomato-based
or cream-based sauces.




Nature Valley


Nature Valley is one of the world’s leading wholesome snacking brands, launched
in Australia and New Zealand with a
delicious range of Crunchy muesli bars. Nature Valley bars are made with more than
50 percent whole grain oats and deliver natural health and great taste in every
bite.




Old El Paso


Mexican food is one of the larger ethnic food categories in Australian supermarkets,
and Old El Paso is the market leader. Old El Paso offers a full range
of Mexican meal kits and stand-alone ingredients including:


  • Burritos

  • Enchiladas


  • Tacos


  • Fajitas


  • Nachos

van den Bergh's

Professional bakers, pastry cooks and chefs throughout Australia depend on van den
Bergh's
appetizing premium frozen unbaked pastries and doughs, including:

  • Croissants


  • Danish


  • Traditional bagels


  • Light, flaky puff pastries


  • Muffins


  • Cookies



For questions or comments, please contact us.