DID YOU KNOW?
In 2016, the 12th edition of Betty’s “big red” cookbook was launched.
Betty’s been answering kitchen questions since 1921. Today, you can ask her questions online.
Quality, taste and convenience have made Betty Crocker a consistent favourite with consumers in Australia and New Zealand.
Our simple-to-prepare cakes, muffins and other products are all about ease – and guaranteed family togetherness.
Parents and children can both play a role in the simple preparation of high-quality products that everyone can enjoy.
Betty Crocker offers a broad product line that includes Devil’s Food Cake, Chocolate Fudge Brownies and cookies.
This established brand is sold throughout the world, signalling dependable quality to consumers.
Although she's not a real person, in 1945 Betty Crocker was voted the second-most recognisable female in the United States after the president’s wife, Eleanor Roosevelt.
The brand that’s part of the family. Betty Crocker’s impressive lineup of dependably delicious products have been trusted in the kitchen since 1921.
After receiving thousands of questions about baking, Betty Crocker was created to personalize responses.
In 1924, Betty hosted a popular radio segment called Betty Crocker Cooking School of the Air.
In 1950, the Betty Crocker Picture Cook Book was a bestseller. New editions are still printed today.
In 1921 Betty Crocker began answering questions about baking by letter. And from letters and radio to cookbooks and television, to the establishment of BettyCrocker.com, her aim has stayed true: to inspire home cooks across the world.
