Three strawberry cupcakes with white rainbow chip frosting

Betty Crocker™

The most trusted name in the kitchen since 1921.

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Let's get baking!

Quality, taste and convenience have made Betty Crocker™ a consistent favourite with consumers in Australia and New Zealand.

Our simple-to-prepare cakes, muffins and other products are all about ease – and guaranteed family togetherness.

Parents and children can both play a role in the simple preparation of high-quality products that everyone can enjoy.

Betty Crocker™ offers a broad product line that includes Devil’s Food Cake, Chocolate Fudge Brownies and cookies.

This established brand is sold throughout the world, signalling dependable quality to consumers.

Although she's not a real person, in 1945 Betty Crocker™ was voted the second-most recognisable female in the United States after the president’s wife, Eleanor Roosevelt.

If it’s made in a kitchen, Betty Crocker’s got you covered.

The brand that’s part of the family. Betty Crocker’s impressive lineup of dependably delicious products have been trusted in the kitchen since 1921.

Betty Crocker™ offers an extensive lineup of simple, reliable products, but the recipes and kitchen expertise is what makes her a household name.

A little bit more about Betty

In 1921 Betty Crocker™ began answering questions about baking by letter. And from letters and radio to cookbooks and television, to the establishment of, her aim has stayed true: to inspire home cooks across the world.

  • Big Red makes everyone a foodie

    In 2016, the 12th edition of Betty’s “big red” cookbook was launched.

  • Why not ask Betty?

    Betty’s been answering kitchen questions since 1921. Today, you can ask her questions online.